In 1997, Detlef Ruf the company as a professional rally co-driver and started at many well-known rally events worldwide: From the Monte Carlo Rally about the 10-fold participation at the probably toughest motorsport challenge, the DAKAR Rally, up to marathon event from St. Petersburg to Beijing.

Additional experience as operations manager and team manager for motorsport teams increased the passion for precise organization and processes. From these experiences and experiences, the successful event agency RUF eventconcept GmbH with the philosophy of passing on collected impressions and emotions.

The focus of our current work is on incentives, driving programs, VIP and press support, classic rallies and exciting (driving) events. Our aim and endeavour is to tailor events to your needs and requirements and to create a relationship between the company, product and participants.

Our sphere of influence extends far beyond Germany and Europe. As a specialist for events in the United Arab Emirates, we have already been able to give numerous customers lasting positive impressions.